Road 2 Retail: Speaking & Media Appearances
The Road 2 Retail publishes articles for organizations such as New Hope, attends and produces recap podcast episodes for key trade shows and conferences, participates on emerging CPG brand panels, and serve as mentors in the Specialty Food Association’s “Maker’s Prep” program.
Activities:
Moderating a panel discussion with retailers in September 2026 offering advice to emerging brands at the ECRM Natural and Organic Event in Dallas
Appeared on the Retail Brand Discovery podcast hosted by Chris Stanton to discuss emerging brands and the role they play within a retailer’s assortment
ECRM C-Store event. Served on a panel with emerging brands and retailers. Destin, FL Feb 2026
NACDS Annual Meeting: Recap podcast episodes. 2022-26
Expo West: Recap podcast episodes. 2024-26
Appeared on the CPG Insiders podcast hosted by Mark Young and discussed what it takes for an emerging brand to break through at retail
Fancy Food Show: Recap podcast episodes. 2024-26
Future of Commerce 20230- Grocery. Recap podcast episode. Event put on by The Emerson Group and Haleon. Nashville June 2026
SFA Winter Fancy Faire Show. Recap podcast episode and chaired an “Ask the Expert” session with select show attendees. San Diego January 2026
Currently serving as a mentor to emerging brands in the Makers Prep program at the invitation of the Specialty Food Association
Consumer Healthcare Products Association (CHPA) Self-Care Leadership Summit annual meeting. Recap podcast episodes. 2025-26
Founder’s Innovation Day (presented by ECRM and retailmediaIQ). NYC 2024-25 & Nashville 2026. Recap podcast episodes, including interviews with event sponsors and ECRM executives
Innovate X: Winning in Grocery. Recap podcast episode. Chicago 2025
Articles published by New Hope 2022
o How to know when you are ready for retail? Sept 2022
o What goes into a Go to Market strategy? Nov 2022
Chaired a session at The California Grocers Association Annual Meeting. Session titled: How Emerging Brands and Retailers Can Effectively Work Together. Palm Springs 2021
2021: Created content for a series of video tutorials for California Grocers Association targeted toward emerging brands providing guidance on how to break into brick-and-mortar retail distribution with national retailers. Episode titles:
o How to tell if you are retail ready?
o How to get a meeting with a retailer?
o Developing a go to market strategy
o How to prepare for a meeting
o What retailers expect from your brand
o What to include in your presentation?
o How to follow up after your meeting?