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Rules of the Road
Practical guidance for building, presenting, and growing a consumer brand across retail and e-commerce.
The field notes
What brands need to know next
8 articles
Road2Retail: Our Commitment to Emerging Brands
Our commitment at the Road2Retail to helping Emerging, Small, and Challenger brands intelligently launch and grow their brands. What we can do to help your brand achieve your business goals.
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Rule of the Road #6: My Buyer Hates Me…Barf!
Your retail buyer probably doesn’t hate you—but they may need more value, better preparation, and a clearer understanding of their goals. Here’s how CPG teams can strengthen buyer relationships, improve execution, and become a more trusted retail partner.
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Rule of the Road # 5: How to determine which retailer to approach first for brick & mortar distribution?
You are now convinced, internally and with some key market data, that your CPG (consumer packaged goods) brand is ready to move into brick & mortar retail distribution. Where should you go first and how can you work through the details of making this critical decision? If you go to the wrong place first and fail- it will make future distribution tougher to get as other retailers will wonder ‘what went wrong over there?’
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Rules of the Road: # 4 How do I know my brand is ready for retail distribution?
So your idea for a CPG (consumer packaged goods) brand is starting to come together. Well done! While good ideas are never easy- the execution of that idea (aka making it real) is where the very hard work lies. So let’s say you are experiencing some local market sales success- whether the local farmer’s market or in several local retail outlets and you are seeing some traction online- what do you need to think through and have nailed down before approaching your first retailer?
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Rules of the Road: #3 Do you know your brand’s consumer?
Do you know who your consumer is? Really know who they are….?
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