You are now convinced, internally and with some key market data, that your CPG (consumer packaged goods) brand is ready to move into brick & mortar retail distribution.  Where should you go first and how can you work through the details of making this critical decision?  If you go to the wrong place first and fail- it will make future distribution tougher to get as other retailers will wonder ‘what went wrong over there?’

So your idea for a CPG (consumer packaged goods) brand is starting to come together.  Well done!  While good ideas are never easy- the execution of that idea (aka making it real) is where the very hard work lies.  So let’s say you are experiencing some local market sales success- whether the local farmer’s market or in several local retail outlets and you are seeing some traction online- what do you need to think through and have nailed down before approaching your first retailer? 

Do you know who your consumer is? Really know who they are….?

Is your benefit clear?

All the little things matter. A lot.