Decades of CPG experience, shared without the runaround.

Tracey is a 30-plus-year veteran of the consumer packaged goods industry with deep experience in sales and marketing. Early in his career, he held sales positions at companies including Quaker Oats and Tropicana, advancing to senior executive sales roles that included developing and managing national broker networks.

Tracey later led marketing initiatives with Bayer Consumer Care for One-A-Day, Alka-Seltzer, and Bayer Aspirin. His leadership drove account-specific programs that increased market share and sales with large retailers across Mass, Food, Drug, Club, and Natural channels. He also led a marketing team that developed a proprietary private-label baby diaper brand for the world's largest retailer.

Tracey has owned and operated a marketing, sales, and trade-marketing consulting firm serving established CPG companies including Johnson & Johnson and Pfizer as well as emerging brands including Limitless Brew Coffee, SmartyPants Vitamins, and Koia. He has helped clients increase distribution, brand awareness, and sales through business-building strategies, and has personally helped drive distribution at major retailers across Food, Drug, Mass, Club, and Specialty channels.

Tracey and Bruce developed the Road2Retail podcast during COVID to help small and emerging challenger brands navigate the retail landscape and prepare for growth. In his free time, Tracey enjoys time with his children and their families and is active in his local church.

Bruce Montgomery has spent the vast majority of his 30-plus-year career in consumer packaged goods. After three years in sports marketing, Bruce earned his MBA from the University of Notre Dame and joined Bayer Consumer Care in brand management. After a role with Bank of America in new product development and digital marketing, Bruce joined Fleet Laboratories and held leadership positions spanning marketing, sales, business development, new product development, market research, logistics, and Canadian and South American expansion.

Bruce also works with Bourne Partners Strategic Capital as Operating Partner for its Consumer Health initiatives and has served as Chief Commercial Officer for Carlin Consumer Health. Brands he has worked on include Alka-Seltzer, Phillips Milk of Magnesia, Good Karma, Colace, Blue Dog Bakery, Applegate Farms, Bahlsen Cookies, Chock full o' Nuts, Kauai Coffee, Theraworx, Senokot, Zegerid OTC, Summer's Eve, Midol, Visa, Volvo, Community Coffee, Pedia-Lax, Phazyme, and Boudreaux's Butt Paste.

In 2021, Bruce co-founded Road2Retail with Tracey Priest to help emerging, small, and challenger brands sharpen go-to-market strategies, develop growth plans, work through challenges and opportunities, and source capital where necessary.

Outside work, Bruce is a past Board Chair of Hospitality House of Charlotte, a former member of Consumer Healthcare Products Association committees, co-founder of the Blue Ridge Lacrosse Club, co-founder of the Andrew Daniels Fish Stewardship Foundation in Ontario's Muskoka Region, and a fellow to the Mendoza College of Business at Notre Dame.