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Clear your search and topicToday the Road2Retail team discusses how to prepare for a meeting with a retailer and how to be a value-added supplier to your buyer. Organization, nailing details, and being empowered to problem solve are both critical and obvious.…
Why it’s here
Today the Road2Retail team speaks with Clive Sher, the Managing Director of the organic snack brand: Little Bellies. Listen to their founder story and then what went into bringing this Australian-based brand to the US market. Points discussed…
Why it’s here
Episode # 173. On today's episode of the Road2Retail, we are joined by two leaders from Mason Vitamins: Executive Vice President- Idanys Alapont and Vice President of Sales & New Business Development- Nilda Oyola. Check out how Mason…
Why it’s here
Today the Road2Retail team discusses what you should include in that first presentation to a retailer. You have achieved a few key goals: you identified a retailer that is a good demographic match for your brand, and you…
Why it’s here
Today the Road2Retail team speaks with Charlie Dumo, co-founder and CEO at Dumo Digital. Charlie shares his insights into building a DTC brand and how to maximize Shopify and a brand website. Discussion points with Charlie include: -…
Why it’s here
Ted Peterson explains how a personal mission shapes VIC Cloth, the challenge of premium pricing, online demand building, and choosing a retail partner for expansion.
Why it’s here
The hosts connect supply chain capacity, full product costs, customer fit, leadership credibility, and broker relationships to the decision to enter retail and secure a buyer meeting.
Why it’s here
Dror Sharon discusses early entry into Walmart, less obvious distribution costs, staffing for expansion, ECRM meetings, and extending a popcorn brand into functional foods.
Why it’s here
Susan Levy discusses the changing consumer healthcare market, prescription-to-OTC switches, focused strategy work, and the considerations emerging health brands need to address.
Why it’s here
The hosts explain how to choose among trade shows and conferences, define a plan, attract booth visitors, and use educational sessions to make attendance worthwhile.
Why it’s here
Leila Bahbah explains Opill's launch through community partnerships, social education, campus outreach, paid media, and clear positioning for a defined consumer.
Why it’s here
Kiowa Kavovit shares how a family business developed Eco Bandage, sharpened pitches for Shark Tank and Walmart Open Call, managed growth commitments, and evaluated investors and advisers.
Why it’s here