Prepare manufacturing, inventory, logistics, fulfillment and retailer item setup to support the promises made by your sales team.
Episode 86March 4, 202542:43
Michael Law explains how to evaluate manufacturing capabilities, facilities and certifications, align expectations, and use a manufacturing partner's services to support growth and innovation.
- Build the operations behind retail growth
- Create a differentiated brand and product
Why it’s here Begin with a contract-manufacturing discussion from Eagle Labs.
Episode 135January 13, 202647:59
Michael Law discusses evaluating manufacturing services and certifications, understanding what a manufacturer expects from a client, and managing the relationship for a successful partnership.
- Build the operations behind retail growth
- Hire the people and partners your brand needs
- Consumer health
Why it’s here Focus on manufacturer selection, certifications and partnership expectations.
Episode 162June 23, 202642:20
Michael Law and Jana McDermott explain contract manufacturing capabilities, quality certifications, product development, fulfillment support, and the checks brands should make before selecting a partner.
- Build the operations behind retail growth
- Create a differentiated brand and product
- Consumer health
Why it’s here Continue with an on-site view of capabilities, quality and fulfillment.
Episode 134January 6, 20261:06:48
Patrick Gibbons explains logistics support, vendor-of-record numbers, launch inventory needs, partner vetting questions, and what a logistics provider expects from an emerging brand.
- Build the operations behind retail growth
Why it’s here Understand 3PL services and questions for a potential logistics partner.
Episode 155May 5, 202647:45
Mary Kate Kloeblen explains when to outsource logistics, common fulfillment mistakes, OTIF performance, partner selection and compensation, and communicating problems quickly.
- Build the operations behind retail growth
- Hire the people and partners your brand needs
Why it’s here Add an outsourced-operations perspective.
Episode 160June 11, 202643:22
Sudu Gupta outlines the information and timing needed for retailer item setup, the importance of understanding pricing and the P&L, and AI's role in catalogue operations.
- Build the operations behind retail growth
- Practical AI applications for CPG brands
- Protect margins and manage cash
Why it’s here Prepare the data, timing and financial detail needed for retailer item setup.
Episode 169September 1, 202648:04
The hosts connect supply chain capacity, full product costs, customer fit, leadership credibility, and broker relationships to the decision to enter retail and secure a buyer meeting.
- Are you ready for retail?
- Get the meeting and make a stronger pitch
- Choose and manage brokers and distributors
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 154April 28, 202621:09
The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
- Get the meeting and make a stronger pitch
- Choose and manage brokers and distributors
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 149March 31, 202641:56
Harley Sutton discusses beauty and wellness convergence, TikTok awareness, the trade-offs of making products in-house, retail entry decisions, and managing a portfolio of brands.
- Beauty and personal care
- Are you ready for retail?
- Build awareness and create demand
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 139February 4, 202650:05
Greg Vetter recounts Tessemae's Whole Foods start, finding suitable manufacturers, reducing retailer risk, generating demand through bloggers, gathering candid feedback, and considering funding beyond equity.
- Build awareness and create demand
- Build the operations behind retail growth
- Food brands
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 137January 20, 202636:50
Andrea Cherkerzian shares her cookie brand's origin, the importance of clear partner communication, selecting a manufacturer, launching with Hy-Vee, and using RangeMe.
- Food brands
- Choose and manage brokers and distributors
- Build the operations behind retail growth
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 132December 12, 202551:00
Wayne Bennett joins a recap of retail and supply chain readiness, measured expansion, manufacturer selection, packaging decisions, and transparent relationships with retail teams.
- Are you ready for retail?
- Raise money and plan for the right exit
- Create a differentiated brand and product
Why it’s here Matched automatically from the episode title and discussion notes.