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Latest episodesImprove account relationships, review performance, expand the right assortment and support profitable sales in existing stores.
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Clear your search and topicThe hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
Why it’s here Start with becoming a high-value retail supplier.
The hosts offer a practical account review covering promotional setup, retailer calendars, consistent pricing, velocity expectations, broker capabilities and funding for both inventory and demand.
Why it’s here Use the 2025 checklist for promotions, pricing, scorecards and cash.
The hosts explain how to assess expansion with an existing retailer using velocity requirements, assortment effects, buyer relationships and evidence from promotions and pricing.
Why it’s here Consider more stores, more SKUs or both within an existing account.
The hosts explain how line reviews work, which sales, margin and service results to prepare, how to address problems, and why prompt follow-up matters.
Why it’s here Prepare an evidence-led category review.
Andrew Allen explains how Fresh Scents works with retailers on product placement, uses research to guide brand and packaging updates, and selects partners to complement its team.
Why it’s here Explore placement improvements using research and retailer dialogue.
John Pearson discusses communicating a premium product's difference, learning through live selling, maintaining pricing across channels and aligning with investors, advisors and the board.
Why it’s here Consider premium positioning and pricing discipline at Navage.
David Simnick explains how Soapbox connected its giving mission to product performance, focused on leading SKUs, built retailer-specific growth plans and approached outside investment.
Why it’s here Connect product performance, retailer-specific growth plans and mission at Soapbox.
The hosts walk through attending before exhibiting, choosing the right show and booth location, staffing effectively, drawing visitors, and following up after the event.
Why it’s here Matched automatically from the episode title and discussion notes.
Prepare a constructive response to a retailer’s performance warning by understanding expectations, checking data and building a clear follow-up plan.
Why it’s here Matched automatically from the episode title and discussion notes.
Understand the role of referrals, product differentiation, category credibility and adequate funding in securing a meeting with a prospective retail account.
Why it’s here Matched automatically from the episode title and discussion notes.