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Latest episodesUse consumer, concept, packaging and pricing research to improve decisions and make a more persuasive retail story.
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Clear your search and topicLearn how research can clarify the target consumer, improve brand communication and produce evidence that helps retailers understand purchase demand.
Why it’s here Start with accessible research and purchase motivation.
George Brown explains how concept testing reveals purchase interest and meaningful benefits, and which research findings help emerging brands demonstrate differentiation and incremental sales in retailer pitches.
Why it’s here Build on concept testing and brand research.
Charles Miller explains foundational consumer research, category habits and practices, and how evidence can strengthen retailer pitches, pricing, packaging and communication strategy.
Why it’s here Consider practical consumer research for emerging brands.
Patty Klingbiel explains how foundational research clarifies a brand's target consumer, category role and benefits, and how concept testing can challenge founders' assumptions before significant retail and advertising spending.
Why it’s here Connect consumer understanding with brand and category choices.
Eli Moore discusses generative AI, cleaning datasets, adapting retailer reports, and using AI tools to improve speed and efficiency across an emerging brand's work.
Why it’s here Explore AI for data cleaning and retailer-specific reporting.
Sean Ogar introduces research for concept, packaging, pricing and messaging decisions, with outputs designed to help emerging brands present evidence to retailers and investors.
Why it’s here See research organized around concept, packaging, price and communication.
Andrew Allen explains how Fresh Scents works with retailers on product placement, uses research to guide brand and packaging updates, and selects partners to complement its team.
Why it’s here Use a brand example of research changing placement and packaging decisions.
Colleen Kavanagh discusses consumer-facing purity verification, combining a food brand with ingredient supply, choosing retail expansion, generating trial, using AI, and raising capital.
Why it’s here Matched automatically from the episode title and discussion notes.
Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
Why it’s here Matched automatically from the episode title and discussion notes.
Nancy Kalish explains how competitive tasting, differentiation, shelf-life reformulation, retailer-level profitability and complementary hiring shaped the development of Rule Breaker Snacks.
Why it’s here Matched automatically from the episode title and discussion notes.
Rick Miller examines holiday consumer research, spending trade-offs and contrasting retailer results, then discusses how brands could adjust marketing for the 2024 shopping season.
Why it’s here Matched automatically from the episode title and discussion notes.
Rick Miller explains research that supports retailer assortment decisions, the Tradeoff Consumer's behavior and how marketing mix models can improve promotional budget allocation and investor confidence.
Why it’s here Matched automatically from the episode title and discussion notes.