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Latest episodesCompare healthcare strategy specialists and brands dealing with product innovation, consumer education and retail expansion.
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Clear your search and topicSusan Levy discusses consumer-healthcare trends, market entry and the process of bringing prescription medicines into over-the-counter retail.
Why it’s here Begin with the consumer-health landscape and Rx-to-OTC switches.
Susan Levy discusses the changing consumer healthcare market, prescription-to-OTC switches, focused strategy work, and the considerations emerging health brands need to address.
Why it’s here Revisit healthcare strategy with Susan Levy’s later discussion.
Leila Bahbah explains Opill's launch through community partnerships, social education, campus outreach, paid media, and clear positioning for a defined consumer.
Why it’s here Study Opill’s category launch through education and community.
Mike Wysong shares a pharmacy perspective on emerging-brand innovation, keeping established brands relevant, mentoring leaders, and collaboration to address gaps in healthcare.
Why it’s here Add the pharmacy viewpoint on innovation and relevance.
Patty Post describes the time, cost and persistence involved in developing an at-home strep test, choosing brick-and-mortar retail and attracting investors before revenue.
Why it’s here Explore Checkable’s at-home testing business.
Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
Why it’s here Learn from SneakPeek’s research and retail transition.
John Pearson discusses communicating a premium product's difference, learning through live selling, maintaining pricing across channels and aligning with investors, advisors and the board.
Why it’s here Consider Navage’s premium positioning and pricing discipline.
TayCo Brace’s marketing leader discusses an ankle-support innovation and the growth choices involved in considering national retail distribution.
Why it’s here Study TayCo Brace’s route toward national retail.
Kiowa Kavovit shares how a family business developed Eco Bandage, sharpened pitches for Shark Tank and Walmart Open Call, managed growth commitments, and evaluated investors and advisers.
Why it’s here Matched automatically from the episode title and discussion notes.
Michael Law and Jana McDermott explain contract manufacturing capabilities, quality certifications, product development, fulfillment support, and the checks brands should make before selecting a partner.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts recap a grocery event covering food as medicine, women's health, leadership, TikTok, future shopper expectations, and community food access.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
Why it’s here Matched automatically from the episode title and discussion notes.