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Latest episodesExplore supplement and nutrition brands through the business decisions behind product positioning, retail readiness and demand.
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Clear your search and topicA gut-health company leader discusses differentiation, starting direct to consumer, fundraising preparation and evaluating readiness for traditional retail.
Why it’s here Gut-health brand BIOHM: differentiation and retail readiness.
Brandon Pogue discusses TruLabs' hydration focus, clear consumer communication, the pressures of a major first retail order, investor fit and building a sales function as the brand grows.
Why it’s here TruLabs: competing in hydration and preparing for large orders.
Dr. Alexandra Sowa explains how GLP-1 users' needs informed SoWell's supplements and discusses selecting a contract manufacturer and deciding when and from whom to raise growth capital.
Why it’s here SoWell: developing products around changing consumer needs.
Brooks Powell shares Cheers Health's origin, its route to US sale, and why marketing focus and a profitable DTC business mattered before entering brick-and-mortar retail.
Why it’s here Cheers: learn from its earlier DTC-to-retail discussion.
Paul Vraciu describes Salt Stick's expansion from running and bike shops, explaining the roles of packaging, clinical evidence, sampling and shopper fit across DTC, Amazon and stores.
Why it’s here Salt Stick: connect product proof, sampling and channel choice.
Raj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
Why it’s here Obvi: understand the operational and financial move into retail.
William Hicks discusses Magic Mind's origin, ingredient diligence, direct customer feedback, the relationship between DTC and retail, and the search for an initial investor.
Why it’s here Magic Mind: use customer feedback and DTC learning.
Brooks Powell explains how Cheers approaches marketing, ACV coverage, regional versus national expansion, and the balance between growth, profitability, and long-term ambition.
Why it’s here Cheers: compare the later discussion of marketing and distribution.
Michael Law and Jana McDermott explain contract manufacturing capabilities, quality certifications, product development, fulfillment support, and the checks brands should make before selecting a partner.
Why it’s here Matched automatically from the episode title and discussion notes.
Jason Paulus explains how Acid Rain Water developed its vitamin-infused canned water, handled pandemic supply constraints, refined marketing through testing and built a trusted network.
Why it’s here Matched automatically from the episode title and discussion notes.
An experienced retail executive explains buyer expectations, brand-performance measures and the support a sales-management partner can provide.
Why it’s here Matched automatically from the episode title and discussion notes.