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Latest episodesUnderstand partner roles, selection, costs and the working relationships that support a growing retail business.
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Clear your search and topicLearn when broker support may be appropriate, how regional and national brokers differ, and how brokers are compensated and differ from distributors.
Why it’s here Clarify broker scope, compensation and regional versus national coverage.
Bruce Montgomery and Tracey Priest explain broker responsibilities, timing, compensation, mutual evaluation questions and practical ways to manage the relationship.
Why it’s here Move from broker selection to managing the working relationship.
James Pippin explains what to consider when hiring a broker or sales agent, the benefits and pitfalls of the relationship, and the retail sales process.
Why it’s here Hear a recent sales-agent and broker perspective.
Former UNFI buyer Greg Esslinger explains distributor readiness, retailer commitments, operating capital, fees, payment terms and promotional obligations that emerging brands must understand before committing.
Why it’s here Understand the complexity of working with a large distributor.
Jake Nelson explains how regional distributors evaluate emerging brands, which capabilities and promotional assets brands need, and how to build an effective working relationship.
Why it’s here Add the regional distributor viewpoint.
Rob Catanzariti outlines broker readiness, mutual evaluation questions, manufacturing and funding prerequisites, and the communication needed to build a productive sales partnership.
Why it’s here Evaluate readiness, partner fit and mutual expectations before hiring a broker.
Today on the Road2Retail we visit with Amy Collins, the CEO and Co-Founder of RoRo's Baking Company. Amy shares with us how she left being an ICU nurse to taking her grandmother's recipe for delicious cinnamon rolls and…
Why it’s here Matched automatically from the episode title and discussion notes.
Introducing CPG Ignition from Road2Retail. Managing and growing your emerging CPG brand is hard, but finding qualified, capable service providers to help you grow should not be. After years of connecting brands to service providers, we established CPG…
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The hosts connect supply chain capacity, full product costs, customer fit, leadership credibility, and broker relationships to the decision to enter retail and secure a buyer meeting.
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The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
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The hosts walk through attending before exhibiting, choosing the right show and booth location, staffing effectively, drawing visitors, and following up after the event.
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Luke Schneider discusses choosing retail partners, managing SKUs and pricing across channels, working with brokers, and finding investors who contribute more than capital.
Why it’s here Matched automatically from the episode title and discussion notes.