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Latest episodesFind practical discussions of brand communication, social media, influencers, paid media and measuring a marketing investment.
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Clear your search and topicAn advertising leader explains the role of focus and clarity in the branding and marketing communication of an emerging business.
Why it’s here Begin with clear, focused marketing communication.
Alexis Paige explains how clear objectives guide influencer selection, collaboration, compensation and evaluation, whether the brand seeks awareness, conversion or a change in positioning.
Why it’s here Build an approach to social content and engagement.
Erin Wojtysiak outlines Facebook business-account setup, the images and copy needed for advertising, and how to monitor campaign results while giving an initial plan time to develop.
Why it’s here Add paid media to the plan.
Lydia Lee explains how to set influencer goals, evaluate acquisition costs and customer lifetime value, support a clear brand story and allow time for measurable results.
Why it’s here Explore influencer selection and partnership execution.
Adam Brown discusses social strategies for brands in physical stores, selecting creative work that supports sales, and choosing agencies with focused skills and category knowledge.
Why it’s here Connect social activity to the work of growing a CPG brand.
Learn how offline media can complement digital marketing, target local retail demand and build a measurable growth story for investors.
Why it’s here Consider offline media alongside digital and social channels.
Buck Robinson explains how targeted traditional media can build awareness quickly, concentrate advertising around specific regions or retailers and encourage the trial that supports sell-through.
Why it’s here Explore advertising designed to support retail demand.
The hosts connect supply chain capacity, full product costs, customer fit, leadership credibility, and broker relationships to the decision to enter retail and secure a buyer meeting.
Why it’s here Matched automatically from the episode title and discussion notes.
Leila Bahbah explains Opill's launch through community partnerships, social education, campus outreach, paid media, and clear positioning for a defined consumer.
Why it’s here Matched automatically from the episode title and discussion notes.
Jesse Bartley describes how Scent Beauty selects and builds fragrance brands, tailors digital marketing, and matches each brand to appropriate retail partners.
Why it’s here Matched automatically from the episode title and discussion notes.
Colleen Kavanagh discusses consumer-facing purity verification, combining a food brand with ingredient supply, choosing retail expansion, generating trial, using AI, and raising capital.
Why it’s here Matched automatically from the episode title and discussion notes.
Sean Ogar introduces research for concept, packaging, pricing and messaging decisions, with outputs designed to help emerging brands present evidence to retailers and investors.
Why it’s here Matched automatically from the episode title and discussion notes.