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Latest episodesFind brand examples in antiperspirants, infant care, cleansing, self-care, hair products, fragrance and exfoliating cloths.
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Clear your search and topicCarpe’s cofounder discusses developing an antiperspirant brand, handling consumer calls, building demand and raising growth capital.
Why it’s here Carpe: product development and direct consumer feedback.
Gaylord VanGuilder explains Buddle's upfront research and pricing work, online launch, expert team, community ambitions and criteria for future retail partners and investors.
Why it’s here Buddle: research, pricing and building a capable team.
David Simnick explains how Soapbox connected its giving mission to product performance, focused on leading SKUs, built retailer-specific growth plans and approached outside investment.
Why it’s here Soapbox: combine mission with product performance.
Harley Sutton discusses beauty and wellness convergence, TikTok awareness, the trade-offs of making products in-house, retail entry decisions, and managing a portfolio of brands.
Why it’s here Thanks! Naturals: self-manufacturing and portfolio choices.
Courtney Law compares Boldify's Amazon and TikTok Shop approaches, explains affiliate recruitment and compensation, and discusses avoiding pricing conflicts across sales channels.
Why it’s here Boldify: Amazon, TikTok Shop and affiliate partnerships.
Jesse Bartley describes how Scent Beauty selects and builds fragrance brands, tailors digital marketing, and matches each brand to appropriate retail partners.
Why it’s here Scent Beauty: brand authenticity and celebrity partnerships.
Ted Peterson explains how a personal mission shapes VIC Cloth, the challenge of premium pricing, online demand building, and choosing a retail partner for expansion.
Why it’s here VIC Cloth: mission, premium pricing and retail fit.
Michael Law and Jana McDermott explain contract manufacturing capabilities, quality certifications, product development, fulfillment support, and the checks brands should make before selecting a partner.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts recap consumer healthcare trends, acquisition discussions, leading through change, and using AI in innovation from the 2026 CHPA Self-Care Leadership Summit.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts recap CHPA's self-care summit, covering category trends, advertising returns, AI's business impact, acquisition lessons and observations from H-E-B's retail operation.
Why it’s here Matched automatically from the episode title and discussion notes.