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Latest episodesCompare direct-to-consumer, Amazon and creator-led commerce as parts of a brand’s route to market.
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Clear your search and topicAssess whether a product fits Amazon and understand the costs and platform-process considerations involved in selling there.
Why it’s here Start with Amazon fit and selling economics.
The second Amazon discussion examines brand protection, advertising services, brand pages, search visibility and customer reviews.
Why it’s here Continue with content, brand protection and discovery on Amazon.
Neil Foster explains how a soft launch can expose business-model problems, why early awareness and trial matter, and how shopper fit and measured growth support a move into stores.
Why it’s here Explore the transition from DTC into physical retail.
Anu Bliss explains the financial and operational work behind Amazon selling, including seller models, changing fees, compelling content, cross-retailer pricing and the importance of the Buy Box.
Why it’s here Add a broader digital-commerce perspective.
Mike Lyons explains social commerce, how TikTok Shop and affiliates earn money, the ingredients of effective participation, and how an agency supports brands on the platform.
Why it’s here Understand TikTok Shop from an ecommerce operator.
Courtney Law compares Boldify's Amazon and TikTok Shop approaches, explains affiliate recruitment and compensation, and discusses avoiding pricing conflicts across sales channels.
Why it’s here See how Boldify approaches Amazon and TikTok Shop differently.
John Pinto explains how revised positioning, stronger sales data, TikTok Shop, and a professional selling partner helped Boom Boom grow while maintaining pricing discipline.
Why it’s here See how Boom Boom uses TikTok Shop alongside broader brand and pricing decisions.
Jesse Bartley describes how Scent Beauty selects and builds fragrance brands, tailors digital marketing, and matches each brand to appropriate retail partners.
Why it’s here Matched automatically from the episode title and discussion notes.
Sudu Gupta outlines the information and timing needed for retailer item setup, the importance of understanding pricing and the P&L, and AI's role in catalogue operations.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
Why it’s here Matched automatically from the episode title and discussion notes.
Brian Bethke shares his move into CPG, the search for ginseng, a supplier setback that redirected the business, and lessons from developing functional soda.
Why it’s here Matched automatically from the episode title and discussion notes.
Luke Schneider discusses choosing retail partners, managing SKUs and pricing across channels, working with brokers, and finding investors who contribute more than capital.
Why it’s here Matched automatically from the episode title and discussion notes.