Frequently asked questions
Start with the question already on your mind.
Clear answers about the podcast, Road2Retail business services, and how to start a conversation with the team.
Who is Road2Retail for?
Road2Retail is designed for small, emerging, and challenger brands navigating the path from a garage or local farmers market into ecommerce and traditional retail. It also gives subject matter experts and service providers who can help those brands grow a platform to share their expertise with emerging-brand founders and leaders.
What topics does the Road2Retail podcast cover?
The podcast shares practical experience across consumer packaged goods sales, marketing, trade marketing, logistics, broker management, international expansion, contract manufacturing, and related commercial operations. It also features investors discussing what they evaluate before backing a brand, and investment bankers who help brands navigate acquisitions and sales.
Who appears on the podcast?
Guests include retailers, brand founders and leaders, suppliers to the CPG industry, and investors. Supplier guests have included advertising agencies, package design firms, brokers, ecommerce specialists, and market research firms.
What business services does Road2Retail offer?
The team offers go-to-market strategy, time-sensitive CPG 911 counsel, presentation review, and introductions to trusted industry experts.
Can Road2Retail help with an urgent business challenge?
Yes. The CPG 911 service is intended for pressing, time-sensitive matters and can provide counsel, options, and an experienced review of your planned approach.
Can you review a retailer presentation or line-review deck?
Yes. Road2Retail can help streamline and focus an initial retailer sell-in presentation or an annual line-review deck around the information that matters to the retail partner.
How can I ask about brand support or being on the show?
Use the contact page to ask for help with your brand, express interest in appearing on the show, or submit a question about an episode.
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Ready to make the next retail move clearer?
Talk with the Road2Retail team about your brand, a pressing business question, or appearing on the podcast.