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Episode 170 
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Ted Peterson- Founder & President VIC Cotton Company
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Listen on Spotify Podcast · Perspective · Practical support
Turn retail complexity into your next growth move.
Straight-talking conversations and experienced guidance for emerging and challenger CPG brands looking to build momentum and remove uncertainty from their business plans.
Do you want to grow your brand?
Do you need a clearer business plan?
Do you need trusted CPG specialists?
Why Road2Retail
A practical roadmap from early traction to broader retail.
Road2Retail helps small, emerging, and challenger brands navigate the journey from a garage or local farmers market into the broader world of ecommerce and traditional brick-and-mortar retail.
Bruce Montgomery and Tracey Priest share experience spanning sales, marketing, trade marketing, logistics, broker management, international expansion, contract manufacturing, and more. The podcast also brings in retailers, brand founders, service providers, and investors.
More about the missionBusiness services
Experienced help at the moments that matter.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.
CPG 911
Experienced counsel for pressing, time-sensitive brand challenges.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.
The Road2Retail podcast
Here’s how to follow the show.
Hear candid conversations with retailers, founders, brand leaders, suppliers, and investors—plus practical guidance from Bruce and Tracey.
Browse latest episodesTrusted business partners
A stronger network for the road ahead.
Rules of the Road
Clear answers to recurring retail questions.
Read the team’s practical perspective on retail readiness, buyer conversations, differentiation, presentations, and go-to-market decisions.
Start a conversation
Ready to make the next retail move clearer?
Talk with the Road2Retail team about your brand, a pressing business question, or appearing on the podcast.