Road Trips with People Building and Growing Emerging Brands.

Discussion points

• The importance of repeat purchases in a digital world
• How to create a consumer habit for an emerging brand
• The importance of product positioning (Who is your target consumer?)
• The importance of a retailer partnership and how emerging brands can build a strong retailer partnership
• What are the early actions an emerging brand needs to take to win in the DTC world
• A fan of the music artist Burlioz Dumo Digital-https://www.dumodigital.com/

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Discussion points

• His initial attempt to purchase the brand many years ago
• How VIC Cloth proceeds both preserve the memory of his daughter and contribute financial support to Johns Hopkins Kimmel Cancer Center
• Challenges of providing a premium priced product in a low price category
• How VIC Cloth drives demand online
• Traits VIC Cloth is looking for in a brick & mortar retail partner as they consider channel expansion
• A fan of Norway's Erling Haaland and the version of "Under Pressure" by David Bowie and Annie Lennox

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Discussion points

• You may be ready to go to traditional brick & mortar retail if you have a differentiated product, have a stress tested supply chain, and have the capital to fund inventory and a marketing plan
• Do you fully understand your 'all in' COGs and pricing?
• Does the profile of your brand's consumer match with the retailer's shopper? Hint: they need to!
• Tactics on how to get a meeting with the retailer you have identified
• Is your leadership team credible and experienced? Are you working with a broker who knows the account well?
• And many more key issues are discussed in today's episode

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Discussion points

• The hidden costs of retail distribution (It’s more than you think)
• Why did they go with Walmart very early?
• How to manage rapid retail expansion (It takes a team)
• The benefits of attending ECRM sessions
• The expansion of the Belle’s brand into functional foods
• A fan of Liverpool soccer

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Discussion points

• How she founded her firm based on one project that kept leading to another!
• How the definition of consumer healthcare has changed and what the current environment for Rx to OTC switches looks like
• SBL Consulting Group has developed a new offering for the market called DotConnect Express. A short, highly focused engagement to help clients connect the dots on a current business question or problem
• Susan offers her thoughts on what emerging brands in the consumer healthcare space need to consider and get right in order to be successful
• A committed fan of both Billy Joel and The Goo Goo Dolls

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Discussion points

• The different types of trade shows and conferences that are out there. They have different purposes.
• How to decide which shows to attend?
• What does a brand specifically need to do in order to have a successful show?
• How to attract people to your booth and how to run an effective booth?
• Why attending the presentations and learning sessions most events offer is vital

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Discussion points

• Her career background from food marketing to establishing a brand new OTC category
• Establishing the brand by building vibrant communities and key partnerships like the WNBA and Unrivaled- -
• How Opill uses social media to educate consumers and refute online misinformation with verified, medically accurate information
• How they educate the end consumer with a comprehensive approach by executing programs near college campuses and gathering places. This is coupled with a comprehensive full funnel paid media plan
• The importance of a brand being crystal-clear in their positioning of the benefit their product delivers and knowing your target user very well
• A fan of Crocs' brand-building efforts

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Discussion points

• The idea for Eco Bandage came about from old school bandages being boring, gross, and ineffective
• Building a brand with your family
• Learning how to succinctly pitch your business in environments from Shark Tank to Walmart Open Call
• Why discipline is important to make sure you can manage brand growth and fulfill promises
• How ECRM and RangeMe have been so helpful to Eco Bandage
• What the Eco Bandage team looks for in an investor and in advisors
• A fan of Stevie Nicks and the brand Poppi.

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Discussion points

• How the idea for a DTC fragrance company came about
• The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection
• The importance of authenticity- consumers know when it's not present
• Scent Beauty's use of social media and digital marketing plans are unique to each brand
• Not all brands belong in every retailer!
• A Knicks fan!

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Discussion points

• Jana started the discussion by reviewing the extensive number of product forms they are capable of creating for their clients
• Michael walked us through their commitment to quality, their extensive list of certifications, and an overview of their product development group
• Eagle Labs can help emerging brands through its end-to-end fulfillment operations offered to clients
• A checklist of what a brand should look for when searching for a contract manufacturing partner (tip: don't skip a site visit!)
• Eagle Labs also offers a view on what they look for in a brand partner
• Michael is a fan of AC/DC and Rush. Management approves of these selections!

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Discussion points

• Scott Galloway gives us a look into current events and trends he sees impacting us in the near future. GLP-1's and Space were key discussion points.
• Ways both consumers and retailers are recognizing that 'food is medicine'
• Carrie Underwood discusses women's health and how she and her team are positioning the HiNote brand
• Ex Navy SEAL Jocko Willink shared his views on SEAL leadership and how these characteristics can be applied in the business world. His brand, Jocko Fuel, is rolling!
• What the grocery shopper of the future will expect and how brands and retailers can prepare
• The multifaceted power of TikTok!
• Hear how The Store is impacting the Nashville community to relieve some pressure from families fearing food insecurity

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Discussion points

• The struggle is real to get items set up at retailers in the US
• The information a brand needs in advance of the set-up process-
• Timing is everything-
• Pricing is critical to a brand’s success- understand every line item in the P&L
• The role of AI in catalogue operations
• Advice for small and emerging brands just starting out
• A fan of the Amazon brand

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Discussion points

• The benefits of having your own brand and being an ingredient supplier
• The importance of consumer facing purity verification
• Using AI to grow the Zego Foods brand
• Her decision process when entering brick and mortar retail
• Vehicles the Zego brand uses to drive trial and awareness
• What does raising money look like?
• A huge SF Giants fan and admirer of Maggie Rogers

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Discussion points

• The importance of creating a brand that founders believe in- if you don’t believe in your brand no one else will.
• A brand must meet a consumer need not just yours as a founder.
• What do emerging and challenger brands must get right out of the gate?
• Why is pricing so important as a brand enters retail?
• How should brands think about expansion- more retailers? More SKUs?
• An F1 McLaren fan with a dose of Black Sabbath

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