Road Trips with People Building and Growing Emerging Brands.

Introducing CPG Ignition from Road2Retail. Managing and growing your emerging CPG brand is hard, but finding qualified, capable service providers to help you grow should not be. After years of connecting brands to service providers, we established CPG Ignition to accelerate the process of emerging brands and service providers finding each other.

Brands can search our 'atlas' of subject matter experts by the need they have at this time.

Need a broker? Struggling with Amazon? Need some research to validate your business plan? Companies that support emerging brands will be listed by the services they provide to facilitate discovery by brands searching CPG Ignition for help.

Brands:

Your next great business partner may very well be waiting for you within the CPG Ignition atlas.

Service providers:

If you would like to be listed on CPG Ignition- contact us via our website and the 'request to be listed' button at www.cpgignition.com https://cpgignition.road2retail.com/

Check out CPG Ignition today. Unless you enjoy spending weeks looking for suppliers.

Today the Road2Retail team discusses how to prepare for a meeting with a retailer and how to be a value-added supplier to your buyer. Organization, nailing details, and being empowered to problem solve are both critical and obvious. But why do so many fail? Follow the Road2Retail so you don't miss any episodes (details below). Learn more at www.road2retail.com.

Today the Road2Retail team speaks with Clive Sher, the Managing Director of the organic snack brand: Little Bellies. Listen to their founder story and then what went into bringing this Australian-based brand to the US market. Details on how to follow the Road2Retail podcast are below. Learn more at www.road2retail.com.

Episode # 173. On today's episode of the Road2Retail, we are joined by two leaders from Mason Vitamins: Executive Vice President- Idanys Alapont and Vice President of Sales & New Business Development- Nilda Oyola. Check out how Mason Vitamins successfully builds its business within both the store brand and branded segments of the hyper competitive VMS space. And an unrelenting commitment to quality doesn't hurt either! Links to the episode in the comments below. Details on how to follow the Road2Retail podcast can also be found below. Learn more at www.road2retail.com.

Today the Road2Retail team discusses what you should include in that first presentation to a retailer. You have achieved a few key goals: you identified a retailer that is a good demographic match for your brand, and you got a meeting with the buyer scheduled. Now what?

Check today's episode to hear how to optimize the content of your presentation. These insights stem from our experiences with many brands over many years of making these presentations ourselves, supplemented by input from over a dozen interviews with senior retail merchants.

- Be concise! Buyers don't need another 60-page deck. To you this may be the biggest meeting of the year; to the buyer it is simply meeting number six today

- Make it a conversation and not a lecture- seek engagement- Details, studies and claim support belong in the appendix of your presentation- not in the core 10–15-page deck (yes- this is the optimal length based on buyer feedback)

- Remove uncertainty for the buyer as much as possible

- Many more key issues are discussed in today's episode. DM us questions after listening!

Today the Road2Retail team speaks with Charlie Dumo, co-founder and CEO at Dumo Digital. Charlie shares his insights into building a DTC brand and how to maximize Shopify and a brand website. Details on how to follow the Road2Retail podcast are below. Plus, give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Today the Road2Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers.

Details on how to follow the Road2Retail podcast are below.

Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Today the Road2Retail team discusses how a brand can determine if it is ready for retail and how to secure a meeting with a retailer. These insights are based on our experiences with many brands and with input from over a dozen interviews with senior retail merchants. Many important actions must be taken before that first unit sells to a consumer.

Follow the Road2Retail so you don't miss any episodes (details below). Learn more or send us questions at www.road2retail.com.

Today the Road2Retail team speaks with Dror Sharon, co-founder and CEO of Belle’s Gourmet Popcorn- and the winner of the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego.

Details on how to follow the Road2Retail podcast are below.

Plus give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Today the Road2Retail team spends time with the Founder & Principal of SBL Consulting Group- Susan Levy. Susan and her firm are experts at helping brands plan and manage Rx to OTC switches and sharpen their brand strategy. Listen as Susan discusses what her firm is seeing regarding consumer healthcare trends and the new avenues available for consumers to get information about their health.

Details on how to follow the Road2Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Today the Road2Retail revisits one of our most requested topics: How should an emerging brand prepare to attend a trade show or an industry conference? These are expensive, time consuming, but important activities to undertake. A brand needs a plan to have a successful event. Wandering around and hoping for the best is not a great strategy.

Today the Road2Retail team spends time with Leila Bahbah- Director of Marketing for the brand Opill. Listen to hear how Leila and the Opill team brought the first OTC daily birth control pill to market while also establishing an entirely new category through this 'first in class switch'. Details on how to follow the Road2Retail podcast are below.

Plus- give us a follow-on LinkedIn.

Learn more at www.road2retail.com.

Today the Road2Retail team spends time with the Co-founder of Eco Bandage- Kiowa Kavovit. Listen to her very unique story of brand building as a true family business and as likely one of the youngest contestants ever on Shark Tank! Who says bandages aren't cool? Details on how to follow the Road2Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.

On the Road2Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road2Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Today the Road2Retail is on the road in the greater Tampa-St. Pete area on site with Eagle Labs Inc. Eagle Labs is an incredible contract manufacturer for the OTC, health & beauty, and vitamin & supplements industries. We have been to many facilities over the years and the Eagle Labs facilities and commitment to quality are truly world class. We met with Michael Law- Chief Commercial Officer and Jana McDermott- Senior Sales Manager and discussed their operations and capabilities regarding how they help brands grow and manage their business. Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.