Road Trips with People Building and Growing Emerging Brands.

Discussion points

• Her career background from food marketing to establishing a brand new OTC category
• Establishing the brand by building vibrant communities and key partnerships like the WNBA and Unrivaled- -
• How Opill uses social media to educate consumers and refute online misinformation with verified, medically accurate information
• How they educate the end consumer with a comprehensive approach by executing programs near college campuses and gathering places. This is coupled with a comprehensive full funnel paid media plan
• The importance of a brand being crystal-clear in their positioning of the benefit their product delivers and knowing your target user very well
• A fan of Crocs' brand-building efforts

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Discussion points

• The idea for Eco Bandage came about from old school bandages being boring, gross, and ineffective
• Building a brand with your family
• Learning how to succinctly pitch your business in environments from Shark Tank to Walmart Open Call
• Why discipline is important to make sure you can manage brand growth and fulfill promises
• How ECRM and RangeMe have been so helpful to Eco Bandage
• What the Eco Bandage team looks for in an investor and in advisors
• A fan of Stevie Nicks and the brand Poppi.

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Discussion points

• How the idea for a DTC fragrance company came about
• The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection
• The importance of authenticity- consumers know when it's not present
• Scent Beauty's use of social media and digital marketing plans are unique to each brand
• Not all brands belong in every retailer!
• A Knicks fan!

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Discussion points

• Jana started the discussion by reviewing the extensive number of product forms they are capable of creating for their clients
• Michael walked us through their commitment to quality, their extensive list of certifications, and an overview of their product development group
• Eagle Labs can help emerging brands through its end-to-end fulfillment operations offered to clients
• A checklist of what a brand should look for when searching for a contract manufacturing partner (tip: don't skip a site visit!)
• Eagle Labs also offers a view on what they look for in a brand partner
• Michael is a fan of AC/DC and Rush. Management approves of these selections!

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Discussion points

• Scott Galloway gives us a look into current events and trends he sees impacting us in the near future. GLP-1's and Space were key discussion points.
• Ways both consumers and retailers are recognizing that 'food is medicine'
• Carrie Underwood discusses women's health and how she and her team are positioning the HiNote brand
• Ex Navy SEAL Jocko Willink shared his views on SEAL leadership and how these characteristics can be applied in the business world. His brand, Jocko Fuel, is rolling!
• What the grocery shopper of the future will expect and how brands and retailers can prepare
• The multifaceted power of TikTok!
• Hear how The Store is impacting the Nashville community to relieve some pressure from families fearing food insecurity

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Discussion points

• The struggle is real to get items set up at retailers in the US
• The information a brand needs in advance of the set-up process-
• Timing is everything-
• Pricing is critical to a brand’s success- understand every line item in the P&L
• The role of AI in catalogue operations
• Advice for small and emerging brands just starting out
• A fan of the Amazon brand

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Discussion points

• The benefits of having your own brand and being an ingredient supplier
• The importance of consumer facing purity verification
• Using AI to grow the Zego Foods brand
• Her decision process when entering brick and mortar retail
• Vehicles the Zego brand uses to drive trial and awareness
• What does raising money look like?
• A huge SF Giants fan and admirer of Maggie Rogers

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Discussion points

• The importance of creating a brand that founders believe in- if you don’t believe in your brand no one else will.
• A brand must meet a consumer need not just yours as a founder.
• What do emerging and challenger brands must get right out of the gate?
• Why is pricing so important as a brand enters retail?
• How should brands think about expansion- more retailers? More SKUs?
• An F1 McLaren fan with a dose of Black Sabbath

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Discussion points

• How Boldify is different from other products for thinning hair
• The different approaches Boldify utilizes on the Amazon and Tik Tok Shop platforms to build their business
• Their approach to recruiting and managing affiliates on Tik Tok Shop
• Courtney demystifies how affiliates are compensated (spoiler: many ways to address!)
• How Boldify successfully manages its business across sales channels while avoiding pricing conflicts
• Abandoned the Red Sox for the Yankees!

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Discussion points

• Why a brand must have vision and a purpose to succeed
• What is the 10 P’s methodology used by Product & Prosper?
• What an emerging brand must get right at launch?
• What mistakes do emerging brands make most frequently?
• The best advice Caroline would give to a brand just starting out
• Greatest career influences: Grace Beverley, Donald Miller

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Discussion points

• When does a brand need to start thinking about hiring an outsourced logistics provider?
• Examples of mistakes emerging brands make regarding logistics
• Advice to brands when there are issues with their logistics- bad news needs to travel fast!
• What is an OTIF score and why does it matter?
• What to look for in a logistics provider & how are they compensated?
• A fan of Fleetwood Mac & Stevie Nicks

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Discussion points

• The meeting kicked off with several major retailer presentations including Walmart, Target, Walgreens, Amazon, Instacart, and L & R Distributors. Key topics included a call for innovation, caution about brands having too many SKUs, a call to maintain focus on serving the end consumer, and the need for brands to have quality data to manage their business in concert with the retailer
• A very interesting talk by presidential historian Doris Kearns Goodwin and another by author Salim Ismail. Evening entertainment by Andy Grammer and The Doobie Brothers (still rockin'!)
• With the recent Wonderbelly purchase by P&G and Prestige's purchase of several Foundation Consumer Healthcare brands, the industry feels a new wave of business development activity may be emerging. Kimberly-Clark's purchase of Kenvue will likely result in some smaller brands becoming available
• Big news was the retirement of NACDS CEO Steve Anderson. Steve had a long, distinguished 20 year run leading the association. Of special note- was the great work he and the board did leading during COVID.
• The search for a new CEO is underway. Great internal candidates exist- highlighted by past and current Board chairs and members. Keeping this organization vibrant is critical and for NACDS to keep manufacturers and retailers focused on bringing healthcare solutions to consumers
• A thanks to all the sponsors and NACDS personnel for running an excellent and informative meeting
• A call out to The Fighting Irish and the New York Knicks!

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Discussion points

• Sean provides some details around Big Chalk's capabilities and the network they have built of over 1500 people well versed in CPG analytics
• The exciting introduction of the Big Chalk 'Emerging Brands Launch & Growth Toolkit'
• The toolkit delivers data for emerging brands across four key disciplines: concept testing, package design, pricing, and marketing communications testing
• The toolkit delivers this data much faster and at a better price legacy research firms
• The Big Chalk output is formatted in slides ready for your retailer presentations and investor meetings.
• Included with the toolkit are eight hours of consulting with the Big Chalk team to ensure you and your people are comfortable with the information
• A Cubs and who knew there was a #1 fan of Heinz Ketchup?To learn more about the emerging brands tool kit https://www.bigchalk.coe-mail- emergingbrandswin@bigchalk.co

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Discussion points

• A review of Mike's non-traditional collegiate experience at The Virginia Military Institute and what it taught him
• CARE Pharmacies' unique role in the healthcare space and the growth they have enjoyed while serving their customers
• Why it is important to offer counsel to the next generation of leaders (brands and people) while also learning from them.
• How do large established brands remain relevant and how can emerging brands break through?
• Always thinking about ways to break down the silos within the healthcare space- how can we all contribute to closing gaps in healthcare?
• An artist and a fan of the Green Bay Packers, The Rolling Stones, and Pink Floyd. Note: Management approves of these selections!

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