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Latest episodesExplore retail pricing, deductions, account costs, financial planning and the working capital needed to support growth.
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Clear your search and topicTodd Johnson explains price-pack architecture, internal alignment, retailer margins and velocity requirements, declining unsuitable opportunities, and planning price increases.
Why it’s here Start with pricing architecture, retailer margin needs and saying no to poor fits.
A practical discussion of price-increase timing, shelf-price implications, buyer objections and communication with retail and distribution partners.
Why it’s here Plan and communicate a price increase.
Floret’s team explains common deduction types and steps emerging brands can take to reduce deductions from retailers and distributors.
Why it’s here Understand common retailer and distributor deductions.
Tanay Kothari explains retailer and distributor deductions, the effort needed to manage them, and how a deduction-management provider evaluates clients and potential savings.
Why it’s here Revisit deduction management with Floret’s more recent discussion.
Abby June Richards explains how strategic finance differs from accounting, why cash runway matters, and how the cash conversion cycle affects an emerging brand's financial health.
Why it’s here Bring a fractional-CFO perspective to CPG finances.
Ryan Moore explains trade-spend components, promotion planning, relationships with distributor buyers, and evaluating and adjusting promotional spending.
Why it’s here Understand trade spending and evaluate promotion effectiveness.
David Koifman explains how Kickfurther approaches inventory funding, accommodates different cash cycles and helps emerging brands retain cash for other growth needs.
Why it’s here Consider inventory financing as a distinct capital option.
Ted Peterson explains how a personal mission shapes VIC Cloth, the challenge of premium pricing, online demand building, and choosing a retail partner for expansion.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts connect supply chain capacity, full product costs, customer fit, leadership credibility, and broker relationships to the decision to enter retail and secure a buyer meeting.
Why it’s here Matched automatically from the episode title and discussion notes.
Sudu Gupta outlines the information and timing needed for retailer item setup, the importance of understanding pricing and the P&L, and AI's role in catalogue operations.
Why it’s here Matched automatically from the episode title and discussion notes.
Mark Young explains why consumer need, founder conviction, pricing, and the choice between more retailers or more SKUs shape an emerging brand's growth.
Why it’s here Matched automatically from the episode title and discussion notes.
Courtney Law compares Boldify's Amazon and TikTok Shop approaches, explains affiliate recruitment and compensation, and discusses avoiding pricing conflicts across sales channels.
Why it’s here Matched automatically from the episode title and discussion notes.