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Latest episodesConnect consumer demand, account economics and buyer communication to performance after the first order.
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Clear your search and topicPrepare a constructive response to a retailer’s performance warning by understanding expectations, checking data and building a clear follow-up plan.
Why it’s here Start here when your buyer says the brand is underperforming.
The hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
Why it’s here Build habits that make the brand a more valuable supplier.
Barney Butter’s leader shares brand-building lessons, explains the importance of sell-through and discusses retail expansion and potential investor fit.
Why it’s here Learn why sell-through deserves more attention than the initial listing.
Doug Radi discusses flexible strategy, retail velocity and the full cost of each account when expanding a cookie-dough brand.
Why it’s here Connect velocity with margin and account economics.
Ruby Jewel’s leader connects a focused product strategy with sales velocity, distributor relationships, professional selling and investor expectations.
Why it’s here See how product focus and distributor discipline support expansion.
Brooks Powell explains how Cheers approaches marketing, ACV coverage, regional versus national expansion, and the balance between growth, profitability, and long-term ambition.
Why it’s here Explore the relationship between marketing support and distribution scale.
Andrew Allen explains how Fresh Scents works with retailers on product placement, uses research to guide brand and packaging updates, and selects partners to complement its team.
Why it’s here Use research and retailer dialogue to improve in-store placement.
Todd Johnson explains price-pack architecture, internal alignment, retailer margins and velocity requirements, declining unsuitable opportunities, and planning price increases.
Why it’s here Matched automatically from the episode title and discussion notes.
Adam Brown discusses social strategies for brands in physical stores, selecting creative work that supports sales, and choosing agencies with focused skills and category knowledge.
Why it’s here Matched automatically from the episode title and discussion notes.
Jackie Bae explains LUNR Capital's inventory financing approach, brand eligibility, cash conversion cycles and how founders can plan capital deployment while funding demand generation.
Why it’s here Matched automatically from the episode title and discussion notes.
Buck Robinson explains how targeted traditional media can build awareness quickly, concentrate advertising around specific regions or retailers and encourage the trial that supports sell-through.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts offer a practical account review covering promotional setup, retailer calendars, consistent pricing, velocity expectations, broker capabilities and funding for both inventory and demand.
Why it’s here Matched automatically from the episode title and discussion notes.