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Latest episodesConsider sales leadership, recruiters, staffing choices and the people required to support a growing CPG business.
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Clear your search and topicPaul Kenny explains the hands-on leadership emerging-brand sales teams need, how to match talent to accounts and channels, and how facts strengthen a brand's retailer story.
Why it’s here Understand the role of the sales function in an emerging brand.
Andrew Weiss draws on brand-building experience to explain why demand generation and investment in a capable sales organization matter.
Why it’s here Consider the investment needed for a capable sales organization.
Hayes Reilly explains how founders can attract senior talent and share responsibility, and what executives should consider before moving from a large CPG company into an emerging brand.
Why it’s here Explore staffing choices with a CPG recruiter.
Hayes Reilly discusses recruiting through networks, executive career changes, the demands of moving into a smaller company, and evaluating roles at private-equity-backed businesses.
Why it’s here Revisit hiring with a more recent PeopleSuite discussion.
Nancy Kalish explains how competitive tasting, differentiation, shelf-life reformulation, retailer-level profitability and complementary hiring shaped the development of Rule Breaker Snacks.
Why it’s here See a founder hire to cover skill gaps in a growing food business.
Dror Sharon discusses early entry into Walmart, less obvious distribution costs, staffing for expansion, ECRM meetings, and extending a popcorn brand into functional foods.
Why it’s here Matched automatically from the episode title and discussion notes.
Courtney Law compares Boldify's Amazon and TikTok Shop approaches, explains affiliate recruitment and compensation, and discusses avoiding pricing conflicts across sales channels.
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Mary Kate Kloeblen explains when to outsource logistics, common fulfillment mistakes, OTIF performance, partner selection and compensation, and communicating problems quickly.
Why it’s here Matched automatically from the episode title and discussion notes.
John Pinto explains how revised positioning, stronger sales data, TikTok Shop, and a professional selling partner helped Boom Boom grow while maintaining pricing discipline.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts walk through attending before exhibiting, choosing the right show and booth location, staffing effectively, drawing visitors, and following up after the event.
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James Pippin explains what to consider when hiring a broker or sales agent, the benefits and pitfalls of the relationship, and the retail sales process.
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Michael Law discusses evaluating manufacturing services and certifications, understanding what a manufacturer expects from a client, and managing the relationship for a successful partnership.
Why it’s here Matched automatically from the episode title and discussion notes.