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Practical AI applications for CPG brands

Explore specific discussions of AI in email marketing, data preparation and retailer catalog operations.

Practical AI applications for CPG brands Clear all

7 episodes

Suggested listening order
Episode 92April 1, 202542:28

. Today we speak with RJ Talyor - Co-Founder of the unique, tech enabled email marketing firm: Backstroke

Backstroke's founder explains how AI-assisted email campaigns can tailor brand messaging, support acquisition and retention, and target consumers by geography or retail account.

  • Practical AI applications for CPG brands
  • Raise money and plan for the right exit
  • Build awareness and create demand

Why it’s here Continue with Backstroke’s later personalization and retention discussion.

Episode 160June 11, 202643:22

Sudu Gupta- CEO & Founder at Mirchi Labs

Sudu Gupta outlines the information and timing needed for retailer item setup, the importance of understanding pricing and the P&L, and AI's role in catalogue operations.

  • Build the operations behind retail growth
  • Practical AI applications for CPG brands
  • Protect margins and manage cash
  • +1 more

Why it’s here Examine AI in product catalog and retailer setup operations.

Episode 159June 2, 202653:22

Colleen Kavanagh- Founder CEO at Zego & Civic

Colleen Kavanagh discusses consumer-facing purity verification, combining a food brand with ingredient supply, choosing retail expansion, generating trial, using AI, and raising capital.

  • Create a differentiated brand and product
  • Raise money and plan for the right exit
  • Build awareness and create demand
  • +3 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 147March 20, 202649:23

2026 Consumer Healthcare Products Association Self-Care Leadership Summit recap

The hosts recap consumer healthcare trends, acquisition discussions, leading through change, and using AI in innovation from the 2026 CHPA Self-Care Leadership Summit.

  • Raise money and plan for the right exit
  • Create a differentiated brand and product
  • Practical AI applications for CPG brands
  • +2 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 90March 21, 202543:07

Recap of the 2025 Consumer Healthcare Products Association Self-Care Leadership Summit

The hosts recap CHPA's self-care summit, covering category trends, advertising returns, AI's business impact, acquisition lessons and observations from H-E-B's retail operation.

  • Raise money and plan for the right exit
  • Build awareness and create demand
  • Create a differentiated brand and product
  • +3 more

Why it’s here Matched automatically from the episode title and discussion notes.