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Latest episodesSeparate attributed sales from incremental demand, and connect marketing choices with trade-spend decisions.
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Clear your search and topicUnderstand the preparation, product-page content, shopper fit, fulfillment and attribution costs involved in choosing and testing a retailer media network.
Why it’s here Understand the preparation and economics of retail media networks.
Skye Frontier explains attribution windows, the limits of ROAS and ad-attributed sales, and how incrementality measurement can guide more effective retail media spending.
Why it’s here Focus on incrementality and the limits of attributed revenue.
Rick Miller explains research that supports retailer assortment decisions, the Tradeoff Consumer's behavior and how marketing mix models can improve promotional budget allocation and investor confidence.
Why it’s here Explore research and marketing mix modeling.
Ryan Moore explains trade-spend components, promotion planning, relationships with distributor buyers, and evaluating and adjusting promotional spending.
Why it’s here Bring measurement into trade-spend and promotion decisions.
Raj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
Why it’s here Matched automatically from the episode title and discussion notes.
Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
Why it’s here Matched automatically from the episode title and discussion notes.
George Brown explains how concept testing reveals purchase interest and meaningful benefits, and which research findings help emerging brands demonstrate differentiation and incremental sales in retailer pitches.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts review NACDS Annual's purpose, retailer presentations, consumer uncertainty and retail media discussions, and explain how early strategic conversations can lead into later buyer meetings.
Why it’s here Matched automatically from the episode title and discussion notes.
The hosts offer a practical account review covering promotional setup, retailer calendars, consistent pricing, velocity expectations, broker capabilities and funding for both inventory and demand.
Why it’s here Matched automatically from the episode title and discussion notes.
Wayne Bennett joins the hosts to recap retailer and founder expectations, screening manufacturers, distinguishing innovation from novelty and using retailer resources to reach buying teams.
Why it’s here Matched automatically from the episode title and discussion notes.
Erin Wojtysiak outlines Facebook business-account setup, the images and copy needed for advertising, and how to monitor campaign results while giving an initial plan time to develop.
Why it’s here Matched automatically from the episode title and discussion notes.