Explore the full archive, or choose a topic for a suggested listening order.
Episode 165July 28, 202647:19
Leila Bahbah explains Opill's launch through community partnerships, social education, campus outreach, paid media, and clear positioning for a defined consumer.
- Consumer health
- Build awareness and create demand
- Create a differentiated brand and product
Why it’s here
Episode 164July 14, 202642:02
Kiowa Kavovit shares how a family business developed Eco Bandage, sharpened pitches for Shark Tank and Walmart Open Call, managed growth commitments, and evaluated investors and advisers.
- Raise money and plan for the right exit
- Create a differentiated brand and product
- Learn from the brands that have been there
Why it’s here
Episode 163July 1, 202653:17
Jesse Bartley describes how Scent Beauty selects and builds fragrance brands, tailors digital marketing, and matches each brand to appropriate retail partners.
- Beauty and personal care
- Build awareness and create demand
- Grow through ecommerce, Amazon and social commerce
Why it’s here
Episode 162June 23, 202642:20
Michael Law and Jana McDermott explain contract manufacturing capabilities, quality certifications, product development, fulfillment support, and the checks brands should make before selecting a partner.
- Build the operations behind retail growth
- Create a differentiated brand and product
- Consumer health
Why it’s here
June 19, 202617:01
Bruce reflects on the New York Knicks' championship and the experience of supporting the team through a long wait.
Why it’s here
Episode 161June 16, 202636:13
The hosts recap a grocery event covering food as medicine, women's health, leadership, TikTok, future shopper expectations, and community food access.
- Food brands
- Consumer health
Why it’s here
Episode 160June 11, 202643:22
Sudu Gupta outlines the information and timing needed for retailer item setup, the importance of understanding pricing and the P&L, and AI's role in catalogue operations.
- Build the operations behind retail growth
- Practical AI applications for CPG brands
- Protect margins and manage cash
Why it’s here
Episode 159June 2, 202653:22
Colleen Kavanagh discusses consumer-facing purity verification, combining a food brand with ingredient supply, choosing retail expansion, generating trial, using AI, and raising capital.
- Create a differentiated brand and product
- Raise money and plan for the right exit
- Build awareness and create demand
Why it’s here
Episode 158May 26, 202651:49
Mark Young explains why consumer need, founder conviction, pricing, and the choice between more retailers or more SKUs shape an emerging brand's growth.
- Protect margins and manage cash
- Create a differentiated brand and product
Why it’s here
Episode 157May 19, 202647:18
Courtney Law compares Boldify's Amazon and TikTok Shop approaches, explains affiliate recruitment and compensation, and discusses avoiding pricing conflicts across sales channels.
- Grow through ecommerce, Amazon and social commerce
- Beauty and personal care
- Protect margins and manage cash
Why it’s here
Episode 156May 12, 202639:24
Caroline Grace discusses brand purpose, her firm's 10 P's approach, common launch mistakes, and the foundations that help emerging brands enter the market.
- Create a differentiated brand and product
Why it’s here
Episode 155May 5, 202647:45
Mary Kate Kloeblen explains when to outsource logistics, common fulfillment mistakes, OTIF performance, partner selection and compensation, and communicating problems quickly.
- Build the operations behind retail growth
- Hire the people and partners your brand needs
Why it’s here