Explore the full archive, or choose a topic for a suggested listening order.
Episode 154April 28, 202621:09
The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
- Get the meeting and make a stronger pitch
- Choose and manage brokers and distributors
- Grow through ecommerce, Amazon and social commerce
Why it’s here
Episode 153April 21, 202656:12
Sean Ogar introduces research for concept, packaging, pricing and messaging decisions, with outputs designed to help emerging brands present evidence to retailers and investors.
- Understand your shopper and strengthen your evidence
- Get the meeting and make a stronger pitch
- Protect margins and manage cash
Why it’s here
Episode 152April 16, 202650:22
Mike Wysong shares a pharmacy perspective on emerging-brand innovation, keeping established brands relevant, mentoring leaders, and collaboration to address gaps in healthcare.
- Consumer health
- Create a differentiated brand and product
Why it’s here
Episode 151April 14, 20261:00:23
Brooks Powell explains how Cheers approaches marketing, ACV coverage, regional versus national expansion, and the balance between growth, profitability, and long-term ambition.
- Drive sell-through and keep your shelf space
- Learn from the brands that have been there
- Supplements and nutrition
Why it’s here
Episode 150April 7, 202653:16
Andrew Allen explains how Fresh Scents works with retailers on product placement, uses research to guide brand and packaging updates, and selects partners to complement its team.
- Drive sell-through and keep your shelf space
- Understand your shopper and strengthen your evidence
- Grow within the retailers you already have
Why it’s here
Episode 146April 2, 202625:32
The hosts review Expo West's educational sessions, innovation themes, retailer meeting challenges, RangeMe's role, and ways to make attending the show more effective.
- Get the meeting and make a stronger pitch
- Create a differentiated brand and product
- Make trade shows worth the investment
Why it’s here
Episode 149March 31, 202641:56
Harley Sutton discusses beauty and wellness convergence, TikTok awareness, the trade-offs of making products in-house, retail entry decisions, and managing a portfolio of brands.
- Beauty and personal care
- Are you ready for retail?
- Build awareness and create demand
Why it’s here
Episode 148March 24, 202651:01
Todd Johnson explains price-pack architecture, internal alignment, retailer margins and velocity requirements, declining unsuitable opportunities, and planning price increases.
- Protect margins and manage cash
- Drive sell-through and keep your shelf space
Why it’s here
Episode 147March 20, 202649:23
The hosts recap consumer healthcare trends, acquisition discussions, leading through change, and using AI in innovation from the 2026 CHPA Self-Care Leadership Summit.
- Raise money and plan for the right exit
- Create a differentiated brand and product
- Practical AI applications for CPG brands
Why it’s here
Episode 145March 10, 202651:50
John Pinto explains how revised positioning, stronger sales data, TikTok Shop, and a professional selling partner helped Boom Boom grow while maintaining pricing discipline.
- Grow through ecommerce, Amazon and social commerce
- Protect margins and manage cash
- Hire the people and partners your brand needs
Why it’s here
Episode 144March 3, 202649:53
Hayes Reilly discusses recruiting through networks, executive career changes, the demands of moving into a smaller company, and evaluating roles at private-equity-backed businesses.
- Hire the people and partners your brand needs
- Raise money and plan for the right exit
Why it’s here
Episode 143February 26, 202652:16
Andy Whitman discusses investor meeting requirements, founder-investor alignment, precise financial preparation, recent deal activity, and setting clear goals for Expo West.
- Raise money and plan for the right exit
- Make trade shows worth the investment
Why it’s here