Spotify
Apple PodcastsFour research areas
The toolkit covers concept testing, packaging, pricing and marketing communications.
Road2Retail podcast
Sean Ogar — Co-Founder and CEO at Big Chalk Analytics
Sean Ogar introduces Big Chalk’s Emerging Brands Launch & Growth Toolkit, covering concept, packaging, pricing and communication research. The conversation explains how the information is presented for retailer and investor meetings, with consulting time included to help brand teams use it.
Guest
Sean OgarCo-founder and CEOBig Chalk
Watch the interview
Watch on YouTubeAbout this episode
Big Chalk’s Emerging Brands Launch & Growth Toolkit is the focus of this conversation. Sean describes research across four areas: concept testing, package design, pricing and marketing communications. He also discusses the firm’s capabilities and its network of people working in CPG analytics.
The episode considers how a small or emerging brand can use that information in retailer presentations and investor meetings. Sean describes outputs formatted as presentation slides and eight hours of consulting included with the toolkit to help the team understand the information. The conversation also includes his interests in the Chicago Cubs and Heinz Ketchup.
Topics covered
Evidence for presentations
Sean discusses research outputs formatted for retailer and investor meetings.
Support using the findings
The episode describes eight hours of consulting included with the toolkit.
CPG analytics capabilities
The conversation includes Big Chalk’s work and its network of analytics specialists.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.