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Buddle’s investment in product development, consumer testing and pricing.
Road2Retail podcast
Interview with Gaylord VanGuilder — Co-founder of The Goodsprout Company
Gaylord VanGuilder, co-founder of The Goodsprout Company, shares the development and launch of infant care brand Buddle. He discusses research before launch, building a specialist team, starting online and the questions the company would ask before choosing a brick-and-mortar retail partner.
Guest
Gaylord VanGuilderCo-founderThe Goodsprout Company
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Watch on YouTubeAbout this episode
Gaylord VanGuilder describes the work behind launching Buddle, the infant care brand from The Goodsprout Company. The team invested in research and development, consumer testing and pricing before selling the product. Gaylord discusses that preparation alongside the launch problems the business still encountered and the value of specialist advisers and team members.
The interview looks at Buddle’s decision to start exclusively online and what the company would seek in a future retail partner. Gaylord also shares his thinking on building a community, interpreting marketing performance for an emerging brand and raising money. He considers the qualities he wants in an investor as the business develops.
Topics covered
A specialist team
Building a team and advisory group with relevant expertise.
Starting online
The decision to launch online and expectations for a future retail partner.
Marketing performance
How emerging-brand metrics can differ from those of an established brand.
Choosing investors
Gaylord’s approach to raising money and assessing a funding partner.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.