Spotify
Apple PodcastsBuilding a sustainable business
The business foundations that need to support an emerging brand.
Road2Retail podcast
A dynamic discussion with the founder of TIG Brands, Elliot Begoun
Elliot Begoun, founder of TIG Brands, discusses building a sustainable business around an emerging brand. He explains the firm’s support for founders, the importance of unit economics and the realities of seeking investment, including learning from rejection and understanding what potential investors need to see.
Guest
Elliot BegounfounderTIG Brands
Watch the interview
Watch on YouTubeAbout this episode
Elliot Begoun joins Road2Retail to explain how TIG Brands helps founders build businesses that can last. He describes the firm’s Collective, which gives brands access to subject matter experts, and its Accelerator process. The conversation distinguishes having a promising brand from having the business foundations needed to support it.
Elliot also discusses the uncertainty founders live with, including fear, doubt and repeated rejection while raising money. He considers what investors look for in the people and category behind a business, why viable unit economics matter, and the different financing options available to emerging brands. His emphasis is on learning from each encounter rather than assuming every investor will be a fit.
Topics covered
TIG Brands’ support model
How the Collective and Accelerator provide expertise and growth support.
Unit economics
Why the economics of individual sales matter to a brand’s viability.
Investor rejection
Learning from a funding conversation even when the answer is no.
Financing options
Considering different sources of capital and what investors look for.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.