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Road2Retail podcast
Andy Whitman — Co-founder and Managing Partner of Loft Growth Partners
Andy Whitman, co-founder and Managing Partner of Loft Growth Partners, discusses raising capital for an emerging brand. He explains why the reason and timing matter, what gross margins tell an investor and which materials a founder should have ready for a funding conversation.
Guest
Andy WhitmanCo-founder and Managing PartnerLoft Growth Partners
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Watch on YouTubeAbout this episode
Andy Whitman joins Road2Retail to share his approach to investing in small, emerging and challenger brands. The discussion starts with why a business is raising money: following other brands into a funding round is different from having a clear reason to seek capital. Andy also considers the risks of raising too much too early.
The interview looks at what gives an investor confidence in a business, including current gross margins and the evidence behind the founder’s plans. Andy discusses materials to prepare for potential investors and points to resources Loft Growth Partners makes available to brand owners. The emphasis is on preparing a considered case for investment.
Topics covered
Timing and amount
Why raising too much capital too early can be a concern.
Gross margins
The role current margins play in an investor’s assessment.
Preparing investor materials
Information a brand should have available before funding discussions.
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