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Preparing the Facebook account needed to run a brand’s advertising.
Road2Retail podcast
Erin Wojtysiak — Associate Director of Paid Media at Pathfinders Advertising
Erin Wojtysiak of Pathfinders Advertising discusses the preparation an emerging brand needs before advertising on Facebook. She covers setting up a business account, developing images and copy, choosing performance measures and giving an initial campaign time to produce results before making changes.
Guest
Erin WojtysiakAssociate Director of Paid MediaPathfinders Advertising
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Watch on YouTubeAbout this episode
Erin Wojtysiak, Associate Director of Paid Media at Pathfinders Advertising, walks through getting a small or emerging brand ready for Facebook advertising. The interview covers setting up a business account and preparing the images and copy needed to attract consumers. Erin emphasizes doing that work before rushing a campaign into market.
Once advertising is running, the discussion turns to watching performance without reacting too quickly. Erin considers why an initial plan needs time and which metrics can help a brand judge effectiveness. The episode focuses on the practical preparation and evaluation of a campaign, from the account setup through the first decisions about its results.
Topics covered
Images and copy
Developing the content that will introduce the product to consumers.
Campaign preparation
Completing the upfront work before launching paid media.
Evaluating early results
Monitoring useful metrics while allowing an initial plan time to run.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.