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Understanding the financial and operational implications before getting started.
Road2Retail podcast
Interview with Anu Bliss — General Manager of Digital Commerce at The Emerson Group
Anu Bliss, General Manager of Digital Commerce at The Emerson Group, explains what emerging brands need to understand before selling on Amazon. The discussion covers operating costs, 1P and 3P selling, product content, retail price comparisons and the importance of the Buy Box.
Guest
Anu BlissGeneral Manager of Digital CommerceEmerson Group
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Watch on YouTubeAbout this episode
Anu Bliss joins Road2Retail to examine the work behind building an Amazon business. Getting a product listed is only one step: brands also need to understand the financial and operational commitments and monitor changes to Amazon’s approach, fees and cost of doing business. Anu discusses the financial preparation required before starting.
The interview explains the differences between selling through Amazon’s 1P and 3P models. It also covers the need for fresh product content, how brands can think about direct price comparisons with other retailers and why the Buy Box matters. These points frame Amazon as an account that requires ongoing attention, rather than a listing a brand can leave to run itself.
Topics covered
1P and 3P selling
The differences between the two selling models.
Product content
Keeping information about the brand fresh and compelling.
Retail price comparisons
Considering how Amazon offers compare with other retail channels.
The Buy Box
Why the Buy Box is an important part of the Amazon business.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.