Spotify
Apple PodcastsDifferentiation in hair care
The conversation covers how Boldify distinguishes its products for thinning hair.
Road2Retail podcast
Courtney Law — Head of Creator Partnerships at Boldify
Courtney Law compares Boldify’s approaches to Amazon and TikTok Shop, including affiliate recruitment, management and compensation. The conversation covers differentiation in thinning-hair products and the work involved in growing across sales channels while avoiding conflicts in pricing.
Guest
Courtney LawHead of Creator PartnershipsBoldify
Watch the interview
Watch on YouTubeAbout this episode
Amazon and TikTok Shop play different roles in Boldify’s business. Courtney discusses how the hair-care brand approaches awareness and demand on each platform, along with how it differentiates its products for thinning hair.
Affiliate relationships are a major part of the conversation. The episode covers recruiting and managing TikTok Shop affiliates and the different ways compensation can be structured. It also considers how the brand manages sales across channels while avoiding pricing conflicts. Courtney also talks about her move from Red Sox to Yankees fandom.
Topics covered
Amazon and TikTok Shop
Courtney compares the approaches the brand uses on the two platforms.
Affiliate relationships
The episode includes recruitment, management and different compensation approaches.
Pricing across channels
The discussion considers growing the business while avoiding channel pricing conflicts.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Big Chalk
A marketing analytics and outsourcing company working with consumer brands and retailers.
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