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Apple PodcastsFounder conviction and consumer need
Mark discusses believing in the brand while making sure it addresses a consumer need.
Road2Retail podcast
Interview with Mark Young — CEO at Jekyll & Hyde Labs
Mark Young discusses the foundations of an emerging CPG brand: founder conviction, a real consumer need and pricing that fits retail. The conversation also considers growth choices, including the decision to expand into more retailers or add more products.
Guest
Mark YoungCEOJekyll & Hyde Labs
Watch the interview
Watch on YouTubeAbout this episode
A founder’s belief in a brand and the consumer need it serves are starting points for this conversation. Mark discusses what emerging and challenger brands need to get right early, drawing on his experience at Jekyll & Hyde Labs and his book on building a brick-and-mortar CPG brand.
The episode then considers pricing as a brand enters retail and the choices involved in expansion. Should a business pursue additional retailers, introduce more SKUs, or consider those options together? Mark also shares his interests in Formula 1, McLaren and Black Sabbath.
Topics covered
Getting the launch foundations right
The conversation considers early priorities for emerging and challenger brands.
Retail pricing
The episode examines why pricing matters as a brand enters stores.
Retailer or SKU expansion
Mark discusses how brands think about growth through more accounts or more products.
Episode sponsors
Market Performance Group
A commerce agency working across retail channels.
Eagle Labs
A manufacturer of consumer healthcare products.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.