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Apple PodcastsPurity verification
Colleen discusses making purity information available to consumers.
Road2Retail podcast
Colleen Kavanagh — Founder CEO at ZEGO & CIVC
Colleen Kavanagh discusses ZEGO’s approach to consumer-facing purity verification, ingredient supply and retail expansion. She also covers building awareness, encouraging trial, using AI and raising money while managing a consumer brand and an ingredient business through ZEGO and CIVC.
Guest
Colleen KavanaghCEO and FounderZego Foods / CIVC
Watch the interview
Watch on YouTubeAbout this episode
Consumer-facing purity verification is a central subject in this conversation about ZEGO and CIVC. Colleen discusses the benefits of having a consumer brand while also supplying ingredients, and the thinking behind the information made available to consumers.
Colleen explains her approach to brick-and-mortar retail, building awareness and trial, raising capital and using AI to grow ZEGO. She also shares her interest in the San Francisco Giants and Maggie Rogers.
Topics covered
Brand and ingredient supply
The conversation considers the benefits of working in both parts of the food business.
Retail entry and consumer trial
The episode covers retail expansion decisions and ways Zego builds trial and awareness.
AI and raising capital
Using AI to grow the brand and the experience of fundraising are also discussed.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Retail and Response
A media company.
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