Spotify
Apple PodcastsPreparing item information
Sudu discusses what a brand needs to assemble before retailer product setup.
Road2Retail podcast
Sudu Gupta — CEO & Founder at Mirchi Labs
Sudu Gupta discusses the work required to get products set up at retailers, from preparing information to managing timing. The conversation also covers pricing, understanding each line of the P&L and the role of AI in catalogue operations for emerging brands.
Guest
Sudu GuptaCEO and FounderMirchi Labs
Watch the interview
Watch on YouTubeAbout this episode
Retailer item setup can be a difficult process for small and emerging brands. Sudu discusses the information a brand needs to prepare in advance and the importance of timing as products move through setup.
Pricing is another subject, including the need to understand each line of the brand’s profit and loss statement. The conversation also considers the role of AI in catalogue operations and advice for brands at the start of their journey. Sudu shares his interest in Amazon as a brand as well.
Topics covered
Managing setup timing
The timing of the retailer setup process is a central part of the conversation.
Pricing and the P&L
The episode considers the importance of understanding the costs behind a brand’s pricing.
AI in catalogue operations
The discussion includes the role of AI in managing product catalogue work.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Big Chalk
Provides the Emerging Brands Launch & Growth Toolkit.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.