Spotify
Apple PodcastsPromotions and account dates
The hosts discuss checking budgets, timing and the retailer's planning calendar.
Road2Retail podcast
2025 Kickoff Action Item Checklist for your Emerging Brand
The hosts work through a start-of-year checklist for emerging brands and their retail accounts. They discuss promotional plans, key account dates and consistent pricing, then consider performance expectations, broker support and the funding needed to keep growth manageable throughout the year.
Road2Retail podcastEpisode 80
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This episode reviews the account details an emerging brand should check as it enters 2025. The hosts discuss confirming promotions, timing and budgets in retailer systems. They also consider the account calendar, including line reviews, new item meetings and the dates when updated shelf plans reach stores.
The checklist continues with pricing across channels and knowing how a retailer will assess performance. Sales velocity, trade spending and the brand scorecard are among the subjects covered. The hosts discuss experienced broker support and the need to fund both inventory and marketing. The conversation considers whether a brand can deliver its commitments while expanding distribution.
Topics covered
Pricing across channels
The episode considers keeping prices consistent between retail partners and platforms.
Performance expectations
Sales velocity, trade spending and brand scorecards are covered.
Support and funding
The discussion includes broker experience and financing inventory as well as demand.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.