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Road2Retail podcast
On today’s show we visit with Nancy Kalish — Founder and CEO of Rule Breaker Snacks
Nancy Kalish shares lessons from building Rule Breaker Snacks, including learning from competing products and preparing a product for retail. She discusses differentiation, extending shelf life and understanding profit by channel, alongside the importance of hiring people whose strengths complement the founder's.
Guest
Nancy KalishFounder and CEORule Breaker Snacks
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Watch on YouTubeAbout this episode
Nancy Kalish, Founder and CEO of Rule Breaker Snacks, discusses the work of establishing and growing the brand. She considers buying and trying competing products as part of product research, particularly when taste matters. The conversation also covers the brand's points of difference and the role of its production environment.
Nancy describes the changes involved in preparing for retail, including reformulating to extend shelf life. She discusses knowing the financial performance of each retailer and channel so the brand understands where it is making or losing money. The episode also considers a founder's limitations and hiring people who bring strengths the business needs.
Topics covered
Product differentiation
The conversation covers taste, ingredients and the brand's production environment.
Retail requirements and profit
The episode includes shelf life and financial performance by channel and retailer.
Building the team
Nancy considers hiring people whose strengths complement her own.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.