Spotify
Apple PodcastsResearch and direct feedback
Greg discusses learning from consumers who try the products.
Road2Retail podcast
A discussion with Greg Nielsen — CEO of snack and spread brand Octonuts.
Greg Nielsen discusses business decisions behind the snack and spread brand Octonuts. He covers direct consumer feedback, keeping the product range focused and choosing retail partners, with particular attention to the cash demands of too many items and consistent pricing across channels.
Guest
Greg NielsenCEOOctonuts
Watch the interview
Watch on YouTubeAbout this episode
Greg Nielsen, CEO of Octonuts, shares experiences from handling the challenges of an emerging brand. He discusses combining research with feedback from people who actually try the product. The conversation includes the ways Octonuts distinguishes its snacks and spreads, including flavors and the product characteristics it emphasizes.
Greg also considers the problems that come with launching too many items, such as operational complexity, cash needs and a loss of focus. Retail selection is another subject, since each account has different expectations and every store is not necessarily a fit. The episode also covers pricing across channels and considering the consumer's perspective when making those decisions.
Topics covered
A focused product range
The conversation considers the cost and complexity of launching too many items.
Choosing retailers
The episode covers differences in account expectations and retail fit.
Pricing across channels
Greg discusses consistent pricing and the consumer's perspective.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.