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The hosts discuss the timing of engaging a broker.
Road2Retail podcast
The Road2Retail team discusses how a CPG brand should work with a broker
Bruce Montgomery and Tracey Priest discuss when an emerging brand should hire a broker and what the relationship involves. The episode covers a broker's responsibilities, questions on both sides of the hiring process, compensation and the ongoing work of managing the partnership.
Road2Retail podcastEpisode 77
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The hosts draw on their CPG experience to discuss working with a broker as a small or emerging brand. They begin with when to seek this support and what a broker can do for the business. The conversation considers why a brand might need representation before its expansion is already under way.
Bruce and Tracey also discuss evaluating a prospective broker, including the questions a brand should ask and the questions it should be ready to answer. The episode covers how brokers are paid and how to manage the relationship after hiring. These are considered as parts of an ongoing working partnership.
Topics covered
A broker's responsibilities
The episode explains the support a broker can provide to a brand.
Questions before hiring
The conversation covers what each side should ask before working together.
Compensation and management
Bruce and Tracey discuss broker pay and the continuing relationship.
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