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The questions a brand faces before hiring a broker or sales agent.
Road2Retail podcast
Interview with James Pippin — VP at Good Now Foods
James Pippin, VP at Good Now Foods, discusses hiring and working with a broker or sales agent. He covers the benefits, common mistakes and decisions an emerging brand faces, along with Harvest Hub and the sales process for entering brick-and-mortar retail.
Guest
James PippinVPGood Now Foods
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Watch on YouTubeAbout this episode
James Pippin of Good Now Foods joins Road2Retail to discuss the decision to hire a sales agent or broker. The interview considers what a brand should examine before making that choice, the benefits of outside sales representation and the problems that can arise in the relationship.
James also discusses mistakes small and emerging brands make when choosing a broker and the work of Harvest Hub with those businesses. He considers how brands can understand the retail sales process before committing to a broker.
Topics covered
Outside sales representation
The benefits and potential pitfalls of working with a sales partner.
Common hiring mistakes
Mistakes James sees small and emerging brands make when choosing a broker.
Harvest Hub
Its work with small and emerging brands, discussed by James.
The retail sales process
Understanding the process of entering brick-and-mortar retail.
Episode sponsors
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A creative agency offering brand, social, production and web services.
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