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Assessing whether a small or emerging brand is ready for outside sales support.
Road2Retail podcast
Hiring a Broker to Assist with Sales
Rob Maxwell of Dirty Hands Growth Services discusses when an emerging brand is ready to hire a sales broker. He covers regional and national brokers, how they are paid, how they differ from distributors and lessons from both successful and unsuccessful broker relationships.
Guest
Rob MaxwellSenior Vice PresidentDirty Hands Growth Services
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Watch on YouTubeAbout this episode
Rob Maxwell, Senior Vice President of Dirty Hands Growth Services at the time of this interview, considers how a small or emerging brand can judge whether it is ready for a broker to help with sales.
The discussion covers the pros and cons of regional and national brokers, how brokers are compensated and how their role differs from a distributor’s. Rob draws on successes and mistakes he has seen in brands’ work with brokers over his career.
Topics covered
Regional or national coverage
The pros and cons of choosing a regional broker or a national broker.
Compensation and responsibilities
How brokers are paid and how their role differs from a distributor’s.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.