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Building a science-based brand and establishing what makes it different.
Road2Retail podcast
Interview with Afif Ghannoum
Afif Ghannoum of BIOHM Health discusses building a brand around science and giving consumers a reason to choose it. He shares his views on starting in direct-to-consumer sales, preparing to raise money and deciding when to enter traditional retail.
Guest
Afif GhannoumCEOBIOHM Health
Watch the interview
Watch on YouTubeAbout this episode
Afif Ghannoum joins the podcast as CEO of BIOHM Health, a business focused on gut health. He discusses building a science-based brand and the importance of differentiation, alongside his perspective on starting a business through direct-to-consumer sales.
The interview also covers getting organized before attempting to raise money. Afif shares considerations for deciding whether the timing is right to enter traditional retail and issues a founder should watch for when making that decision.
Topics covered
Preparing for fundraising
The importance of getting organized before attempting to raise money.
DTC and traditional retail
Afif’s views on starting in direct-to-consumer sales and evaluating the timing of retail entry.
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