Spotify
Apple PodcastsStarting ESSTAR
Krista’s account of her entrepreneurial journey and the origins of the business.
Road2Retail podcast
Interview with Krista Anderson
Krista Anderson, founder and CEO of ESSTAR, shares her entrepreneurial story and the challenges of building a small business. She discusses preparing for the cost of failure, changing direction when problems arise and working toward success without raising outside investment.
Guest
Krista Andersonfounder and CEOESSTAR
Watch the interview
Watch on YouTubeAbout this episode
Krista Anderson discusses the origins of ESSTAR, a business focused on helping consumers find brands that support healthy eating. In this 2022 interview, she shares her entrepreneurial journey and her experience as a stage 4 cancer survivor.
The business discussion considers how an entrepreneur can prepare for the cost of failure and how a small company can redirect its efforts when it encounters a challenge. Krista also addresses the question of succeeding without outside investment.
Topics covered
Preparing for setbacks
Considering the cost of failure and redirecting a small company’s efforts when challenges arise.
Building without outside investment
Krista’s perspective on pursuing business success without raising outside capital.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.