Spotify
Apple PodcastsThe kitchen beginnings
How Beryl started the Bobo’s oat bar brand.
Road2Retail podcast
Interview with Beryl Stafford — Founder & President at Bobo’s oat bar
Beryl Stafford, founder and president of Bobo’s, shares the story of building the oat bar brand from her kitchen. She discusses twelve years of bootstrapping before bringing in additional people and funding, offering a founder’s perspective on the work behind the brand’s development.
Guest
Beryl StaffordFounder & PresidentBobo’s
Watch the interview
Watch on YouTubeAbout this episode
Beryl Stafford joins the Road2Retail Founders Series to describe how Bobo’s began in her kitchen and developed into an oat bar business. The conversation follows her experience of building the brand from its earliest stage.
A central part of the story is the twelve years Beryl spent bootstrapping before taking on additional personnel and funding. She shares that entrepreneurial journey with an audience of small and emerging brands, providing the perspective of a founder who spent many years building the business before that transition.
Topics covered
Twelve years of bootstrapping
Building the business before taking on additional funding.
Adding people and capital
The later transition to additional personnel and investment.
Introductions to Industry Experts
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