Spotify
Apple PodcastsA family need
How her children’s food allergies led Laura to start the brand.
Road2Retail podcast
Interview with Laura Meemken CEO of All Clean Food
Laura Meemken, CEO of All Clean Food, shares how her children’s food allergies led her to start a food brand in her kitchen. She discusses creating family meals for retail, the value of starting small, packaging and why sell-through matters more than distribution alone.
Guest
Laura MeemkenCEOAll Clean Food
Watch the interview
Watch on YouTubeAbout this episode
Laura Meemken joins the Founders Series to tell the story of All Clean Food. Her children’s food allergies prompted her to develop meals in her own kitchen, with the aim of making convenient, kid-friendly options available to other families through retail.
The interview also covers decisions made while building the brand. Laura discusses the importance of starting small and paying attention to packaging, along with the distinction between securing distribution and generating sales through those stores. The discussion connects the personal reason for starting the business with the practical work of getting products into families’ shopping baskets.
Topics covered
Starting small
Laura’s perspective on the early scale of the business.
Packaging
The importance of packaging as the brand develops.
Sell-through and distribution
Why product sales matter alongside gaining places on retail shelves.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.