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Apple PodcastsLessons from Barney Butter
Key decisions Dawn discusses and what she would do differently.
Road2Retail podcast
Interview with Dawn Kelley
Dawn Kelley, CEO of Barney Butter, shares lessons from building the almond butter brand. She discusses why sell-through matters more than sell-in, how she approaches retailer expansion, what she would do differently and what she would seek in a potential investor.
Guest
Dawn KelleyCEOBarney Butter
Watch the interview
Watch on YouTubeAbout this episode
Dawn Kelley discusses the decisions and lessons behind building Barney Butter in the almond butter category. She describes key moves the brand made and reflects on what she would change if she could revisit earlier decisions.
The conversation includes why she considers sell-through more important than sell-in and how she approaches expanding into additional retailers. Dawn also explains what she would look for in an investor if Barney Butter were to raise growth capital.
Topics covered
Sell-through and retail expansion
Why sales to consumers matter and how Dawn approaches adding retailers.
A potential investment partner
What Dawn would seek in an investor if the brand were to raise growth capital.
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