Spotify
Apple PodcastsThe first retail target
Choosing a class of trade and the specific retailer to approach first.
Road2Retail podcast
Go-to-Market Strategy
The Road2Retail team discusses what belongs in a go-to-market strategy for a brand entering retail. The episode covers choosing the first class of trade and retailer, setting pricing and understanding the cost of failure before committing to a plan.
Road2Retail podcastEpisode 8
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Watch on YouTubeAbout this episode
A go-to-market strategy sets out how a brand intends to build and grow its retail business. The team discusses why this plan matters and the specific components it should include.
The episode considers which class of trade to approach first, which retailer within that class deserves the initial focus and how pricing fits into the plan. It also emphasizes understanding the cost of failure.
Topics covered
Pricing
Considering pricing as part of the brand’s go-to-market strategy.
The cost of failure
Understanding what a failed retail launch could cost when developing the plan.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.