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Apple PodcastsCash runway
Abby discusses why an emerging brand needs to understand its available cash runway.
Road2Retail podcast
Abby Richard — Fractional CFO and founder of the CPG CFO
Abby June Richards, founder of The CPG CFO, discusses the financial questions emerging brands need to understand. She covers cash runway, the distinction between accounting and strategic finance, her firm’s cash fight framework and the importance of the cash conversion cycle.
Guest
Abby June RichardsFractional CFO and FounderThe CPG CFO
Watch the interview
Watch on YouTubeAbout this episode
Abby June Richards, a fractional CFO and founder of The CPG CFO, joins Road2Retail to discuss the financial management of emerging brands. The conversation starts with cash runway and the distinction between accounting and strategic finance.
The interview includes an overview of her firm’s cash fight framework and a discussion of the cash conversion cycle. Abby also talks about her interest in the San Antonio Spurs and the way the organization has operated over time.
Topics covered
Accounting and strategic finance
The distinction between these two areas of financial work.
The cash fight framework
An overview of the framework used by The CPG CFO.
The cash conversion cycle
Its role in understanding an emerging brand’s financial health.
Episode sponsors
Agency Habitat
A creative agency offering brand, social, production and web services.
Eagle Labs
Contract manufacturing for over-the-counter, health and beauty, and supplement brands.
Floret
A deduction management platform.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.