Spotify
Apple PodcastsThe line review process
The hosts explain the purpose of a line review and what a brand should expect.
Road2Retail podcast
Category Review/Line Review Prep
The hosts explain how to prepare for a retailer's line or category review after a brand has reached the shelf. They discuss performance evidence, addressing problems directly and the questions and follow-up that matter when an account reviews its assortment.
Road2Retail podcastEpisode 122
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Watch on YouTubeAbout this episode
A line review gives a retailer an opportunity to assess a brand's performance and its place in the assortment. The hosts discuss what a brand can expect from the meeting, how to prepare for it and the possible results. Their starting point is evidence: facts and proof should support the presentation.
The discussion includes comparing sales, margins and service levels with the retailer's expectations. The hosts also address how to raise problems early, rather than hoping they will go unnoticed. They cover questions to ask during the review and the importance of responding quickly and accurately once the meeting is over.
Topics covered
Performance against expectations
Sales, margins and service levels are part of the evidence discussed.
Addressing problems
The episode covers raising issues directly and preparing with facts.
Questions and follow-up
The hosts discuss what to ask and how to respond after the review.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.