Spotify
Apple PodcastsUnderstanding generative AI
Eli introduces AI and its possible uses within an emerging CPG business.
Road2Retail podcast
Interview with Eli Moore — VP of Data Strategy at Burke
Eli Moore of Burke discusses how emerging CPG brands can use AI in their work. The conversation introduces generative AI and covers practical uses such as cleaning datasets, preparing retailer-specific data presentations and getting started with tools available to a small team.
Guest
Eli MooreVP of Data StrategyBurke
Watch the interview
Watch on YouTubeAbout this episode
Eli Moore, VP of Data Strategy at Burke, joins the hosts to discuss what AI means for the CPG industry. He introduces generative AI and considers how an emerging brand might use it across different parts of its business. The discussion presents AI as a mathematical tool that people can learn to use.
Examples include cleaning datasets and adapting the presentation of brand data to a retailer's preferred format. Eli also discusses choosing a tool and beginning to use it, with ChatGPT mentioned as a starting point. Website development is another application covered, alongside a personal reference to baseball player Jose Altuve.
Topics covered
Preparing retailer data
The episode covers cleaning datasets and adapting their output for a specific retailer.
Getting started with tools
The discussion includes choosing an AI tool and learning through use.
Website development
Creating a website is one of the applications discussed.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.