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Road2Retail podcast
Interview with George Brown from AcuPoll
George Brown of AcuPoll discusses using market research to understand a brand’s consumers and why they buy. He explains how smaller brands can use research to improve communication, answer retailers’ questions and make more informed decisions about where to spend sales and marketing funds.
Guest
George BrownVP of Client DevelopmentAcuPoll Precision Research
Watch the interview
Watch on YouTubeAbout this episode
George Brown, VP of Client Development at AcuPoll, joins Road2Retail to discuss market research for smaller consumer brands. The interview looks at how research can clarify who the consumer is, what the brand means to them and why they choose to buy its products.
George uses examples to explain how that understanding can inform communication and provide information a retailer wants to see before taking on a brand. The conversation also considers how research can help sales and marketing spending work harder. It focuses on research that smaller teams can use without assuming the work must be prohibitively slow or expensive.
Topics covered
Testing brand communication
Using research to better understand the message consumers receive.
Evidence for retailers
Developing information that helps explain the case for consumer demand.
Sales and marketing decisions
Using research to make more informed spending choices.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.